PR and marketing in a Covid world, what’s next?
As we ride out yet another tumultuous month on the never-ending corona coaster, brand owners and business leaders are looking for new ideas on how to communicate with their audiences effectively and keep their businesses front of mind. This last six months has turned many traditional aspects of communications on its head, with print media […]
How to choose and get the best from your PR agency
Basic PR skills can be taught and adapted by small and scale-up business owners to good effect…
Purple Riot end the year with 3 new clients and an award win!
NEWS-We end 2019 with a trio of high profile hospitality, leisure and lifestyle account wins and a Northern Marketing Award!
Putting the emotion into marketing
How do you measure the emotional reaction to a campaign? We answer that question and more…
Rise of the influencer: 6 tips for brand collaborations
Working with influencers and well known bloggers can have a huge effect on sales and awareness for brands…
Why customer service is a vital part of hospitality marketing
Once upon a time, in the world of hospitality, you’d rely on A-boards and posters stuck on windows to communicate with customers…
Surviving the creative process
Anyone who works in a creative industry understands the highs and lows that are involved in the normal creative process…
Our top 6 marketing predictions for 2018
With rapidly changing technology and ever-evolving social media platforms, the marketing landscape continues to change at light speed…
What is content marketing?
Why has content marketing suddenly become the hot topic at every marketing meeting across the globe?
5 tips to get your content marketing right
More and more brands are executing content marketing strategies that engage with their audiences in unique ways…
