Digital PR

Everybody’s talking about digital PR like it’s the new kid on the block but it’s not just a buzzword for Purple Riot; we’ve been doing it for years. Our PR strategies support our clients with their broader digital marketing and SEO objectives with creative content and backlink placement.

With an extensive little black book of press contacts built over 20 years, we’re a trusted digital PR agency, working tirelessly to place your story or content with the right people at the right time.

Obsessed with the news, we look for trends and opportunities for our clients across varying exciting sectors and we’re quick to react ensuring our clients are first in mind for digital PR opportunities. 

We’re your digital PR agency for a range of exciting sectors including leisure PR, hospitality PR, shopping centre PR, fashion PR, lifestyle PR, retail PR and B2B PR in Manchester and across the UK. 

Our digital PR services

PR has been online for some time, but it’s moving fast and more competitive than ever. A strong creative digital PR strategy is vital that not only drives brand awareness with your target niche but drives traffic, generates leads and sales and ultimately helps you climb the organic search engine rankings – outsmarting your competitors and keeping you front of mind.

What makes digital PR different?

What some might call Traditional PR has long been established as an integral part of a brand’s communications strategy, essential for raising brand awareness and crisis and reputation management. What sets Digital PR apart is its focus on SEO, as an essential strand to increase a site’s overall organic visibility for their target keywords on search results.

While sites need to have a sound technical background and killer content to hit the top spots on the search engines, a strong digital PR strategy will focus on securing backlinks with key target media, driving your ideal target audiences to strategic pages on your website or social media platforms.



How do we do it?

From creative campaign ideation, we create content and execute digital PR campaigns that get noticed. Our relationships with key journalists have been built over the last 20 years and with our senior expertise and strategic know-how, we earn valuable backlinks from top tier press to our clients’ websites through a variety of creative techniques that capture journalists’ attention and engage target audiences:

  • Creative digital content
  • Product placement
  • Newsjacking
  • Reactive press office
  • Keyword research and strategic content placement
  • Blogging
  • Expert comment placement
  • Market research surveys
  • Long-form content creation
  • Press stunt content creation
  • Influencer collaboration
  • Website content creation
  • For more of our work, check out our case studies.

Take a look at some of the award-winning campaigns we’ve had the pleasure of working on

Make an enquiry

Talk to our team

Ready to #CreateARiot? We’d love to hear more about your brief. Get in touch with our team by submitting your enquiry or giving us a call on 0161 706 0534.  

Some of our happy

Since we began, we’ve built collaborative relationships with our clients, helping them achieve their marketing and PR goals. Join us and #CreateARiot.