PR has been online for some time, but it’s moving fast and more competitive than ever. A strong creative digital PR strategy is vital that not only drives brand awareness with your target niche but drives traffic, generates leads and sales and ultimately helps you climb the organic search engine rankings – outsmarting your competitors and keeping you front of mind.
What makes digital PR different?
What some might call Traditional PR has long been established as an integral part of a brand’s communications strategy, essential for raising brand awareness and crisis and reputation management. What sets Digital PR apart is its focus on SEO, as an essential strand to increase a site’s overall organic visibility for their target keywords on search results.
While sites need to have a sound technical background and killer content to hit the top spots on the search engines, a strong digital PR strategy will focus on securing backlinks with key target media, driving your ideal target audiences to strategic pages on your website or social media platforms.
How do we do it?
From creative campaign ideation, we create content and execute digital PR campaigns that get noticed. Our relationships with key journalists have been built over the last 20 years and with our senior expertise and strategic know-how, we earn valuable backlinks from top tier press to our clients’ websites through a variety of creative techniques that capture journalists’ attention and engage target audiences:
- Creative digital content
- Product placement
- Newsjacking
- Reactive press office
- Keyword research and strategic content placement
- Blogging
- Expert comment placement
- Market research surveys
- Long-form content creation
- Press stunt content creation
- Influencer collaboration
- Website content creation
- For more of our work, check out our case studies.
