There are two types of social media campaign to take advantage of. Organic social, which relies on carefully curating a solid network of loyal fans through consistent community management and sharing engaging, relevant, and trend-led content which resonates with your target audience.
If done well, reaching people authentically with compelling content is the best way to steer conversations towards you and your brand. Social media success is about creating communities and building meaningful, lasting relationships through authenticity and authority in your space.
Paid social media helps deliver messages to a highly targeted audience driving lead-generation, brand awareness, sales, and traffic. With these platforms offering more and more features, paid social campaigns are a quick and easy way to reach new audiences.
The number of different audiences that can be reached and engaged with via today’s variety of platforms is phenomenal. With new trends always around the corner, there’s lots to consider when putting together a strategy that works.
This comes down to two factors. Firstly, who is your target audience? Establishing exactly whose attention you want to get is key in making decisions on platform, format, and content. Secondly, you need to bring your specific goals to the table. What you hope to get out of a social media campaign should guide your decision making.
With any social media strategy, using a one-size-fits-all approach won’t be ideally suited to capturing and sustaining the attention of your target audience. It requires careful curation, audience management and sound research to pick the platforms where your brand will shine the brightest.
Keeping up with the changing landscape
Ensuring that your brand is ahead of the curve when it comes to social means being willing to try new ideas, dedicating yourself to research and staying consistent.
The deeper your understanding of what can be done with social media as a marketing tool, the more you can develop eye-catching, engaging ideas, enabling your brand to stand out in a crowded marketplace.
Our social media services include:
- Social media strategy
- Social media tone of voice
- Social media persona development
- Social media listening and monitoring
- Creative social media campaigns
- Account set up
- Organic follower growth
- Paid social media campaigns