We worked with client Manchester Arndale on this much-loved charity fashion project for four years engaging a host of celebrities including Rowetta, Ashley Taylor-Dawson and Brooke Vincent.

The Empty Shop concept was brought to the UK by Manchester Arndale and project partners and every January for five years, asked shoppers to donate their pre-loved clothing at a styled ‘shop’ space. The clothing was collected every day, weighed and then sold to the public at our charity partners shops with 100 % of the funds raised going to the charities.

Over the years, we had a whopping 10 tonnes of clothing donated and raised over £35,000 for local charity partners.

Not only did the regions shoppers get behind the campaign every year but also local businesses and fashion brands. We received very generous donations
from retailers every year including JD Williams, Boohoo and Simply Be.

Purple Riot provided PR, media relations, event management and social media for the project and we consistently secured national and regional press coverage including TV and radio, we engaged five celebrities, smashed donation targets and we very proud to have had our work recognised with a CIPR PRide Gold Award for Best Not For Profit Campaign.