Purple Riot was appointed to launch Bob & Berts’ first Cheshire venue at Golden Square Shopping Centre, introducing the brand’s Proper Coffee, Great Grub proposition to Warrington.
Purple Riot brought Bench’s Revival collection to a new generation of consumers with an integrated experiential, PR and influencer event. Centred around Bench Open House, a three-floor Y2K house party and sample sale at Manchester Social, the campaign brought together media relations, paid and organic creator engagement and an immersive brand experience that connected Bench with Manchester’s student, fashion and creative communities.
HYPE. challenged Purple Riot to create an integrated summer and back-to-school campaign that would build brand awareness, engage young people and families, and take the brand beyond traditional retail marketing.
The aim was to create a campaign that would put HYPE. directly into the worlds its audience already loved, combining PR, experiential marketing, brand activations, influencer marketing and content to generate both real-world engagement and national awareness.
The Mansion creates exclusive nightlife experiences in secret London locations, revealing the address to guests just 48 hours before each event.
Purple Riot led the PR campaigns for its annual Halloween and New Year’s Eve parties. Our role was to grow awareness, reach new audiences and drive ticket sales while protecting the secrecy that made the events desirable and unique.
Purple Riot was appointed to launch Roxy Ball Room’s second Manchester venue, taking over the iconic former Birdcage site on Withy Grove.
The huge 17,000 sq ft competitive gaming and entertainment venue brought six full-size bowling lanes, 12 holes of Crazy Pool, American-inspired food and drink and a new bar to Manchester city centre, all wrapped in Roxy Ball Room’s distinctive brand identity and UV graffiti-covered interiors.
Purple Riot was appointed to launch SevenYays, a premium gifting brand to market with an integrated strategy comprising solid PR and media relations, gifting, social media strategy and content, and influencer partnerships.
Purple Riot was appointed to launch tenpin’s first Manchester City Centre venue at famous night-time destination The Printworks. We were tasked with delivering a regional launch PR campaign and a fun and engaging VIP press and influencer event to drive awareness of the opening of the stunning new site.
The much-loved casual dining brand Changos, had to change its name due to trademark reasons. The newly named Listo Burrito had three sites in Manchester and Liverpool and Purple Riot was appointed to deliver a creative PR and social media campaign to drive awareness of the brand refresh.
We were appointed by female-founded wellness brand The Tonic, to manage the national press office and launch PR campaign for an innovative intimate health product infused with organic CBD oil.
Beauty Bay appointed Purple Riot to deliver an immersive product launch for Colour Theory, its own-brand range of eyeshadow palettes. We created an experiential event for influencers, VIPs and customers — and the collection sold out the following day.
Ready to create a riot? We’d love to hear more about your brief.