Purple Riot was appointed to launch the second Manchester Roxy Ball Room venue at the iconic former Birdcage site on Withy Grove, Manchester.
This gigantic 17,000 sq ft entertainment site features six full-size bowling lanes, twelve holes of ‘Crazy Pool’ and a brand new bar, kitted out in the brand’s signature style with UV graffiti wall paintings.
Purple Riot was originally tasked with launching the mammoth Withy Grove site in October 2020, but due to Covid restrictions, we couldn’t deliver our usual style of launch event. Instead, we created a press and influencer outreach strategy inviting top-tier Manchester press, influencers, and VIPs for seated reviews over a month-long period.
Following a highly successful soft launch (but still faced with Covid restrictions), we implemented the same outreach strategy in March 2021, introducing the venue’s new outside seating area ahead of the venue fully reopening in May 2021.
We invited a host of high-profile regional influencers to come and check out the venue, indulge in American-inspired food and drinks, try out the bowling and gaming (socially distanced, of course!), and share their fun night with followers. Guests included influencers Jordan Adefay, Rachel Leary, and Tilly Davies.
Despite complex restrictions, we secured press coverage in our regional target press, including the MEN, Manchester’s Finest, and I Love Manchester.
Purple Riot reacted nimbly to changing Covid circumstances, securing comment in the MEN for Roxy Ball Room’s Brand Development Manager regarding reopening post-Covid. This article alone gained over 700,000 views.
For more of our hospitality and destination PR agency work, visit our case studies page
Talk to us about your next launch event! Call us on 0161 706 0534 or contact us via our enquiry form here.
Ready to #CreateARiot? We’d love to hear more about your brief. Get in touch with our team by submitting your enquiry or giving us a call on 0161 706 0534.
