The Campaign

Our integrated campaign brought together experiential activations, PR, influencer marketing and social content, with each element designed to reach HYPE.’s audience in a different way.

At the heart of the campaign was a series of live brand experiences built around the interests and culture of HYPE.’s young audience.

Projekts Skatepark Takeover

We brought HYPE. into the heart of Manchester’s skate culture with a takeover at Projekts Skatepark.

The experience transformed the venue with branded skate ramps, boards and product displays, alongside skate challenges where participants could win HYPE. prizes.

Professional skater demonstrations, a live DJ and graffiti artist added to the atmosphere, creating an energetic experience that gave young people the opportunity to interact with the brand rather than simply see it advertised.

King Pins Manchester Arndale

At King Pins Manchester Arndale, we took over a bowling lane and created a HYPE. ‘Score a Strike’ challenge designed to drive participation and generate shareable moments.

To take the activation beyond the venue itself, our street team hit Manchester Arndale and Manchester city centre wearing giant HYPE. backpacks and distributing campaign flyers, driving people directly to the takeover.

The activation attracted 140 participants and positioned HYPE. within one of Manchester’s busiest back-to-school shopping destinations.

Yard Ball Takeover

Football culture became the focus of another high-energy HYPE. brand experience at Yard Ball.

We created three themed hero challenges — The Bus Stop, The Maisonette and The Record Shop — alongside a further 18 challenges to keep young people engaged throughout the day.

Spot challenges created instant-win moments, while a live DJ and dual-branded shirt supplied by Kit Locker added further opportunities for content and brand visibility.

The experience was also amplified through coverage in Sheffield’s Exposed Magazine, extending its reach beyond those attending on the day.

Influencer Marketing

Alongside the experiential campaign, we developed an influencer marketing strategy designed to put HYPE. products naturally into family experiences and reach audiences beyond the physical activations.

We partnered with the Ayodi Family for a day at Thorpe Park, placing HYPE. backpacks at the centre of their family adventure and creating a content narrative around taking on the Hyperia challenge.

Their audience was encouraged to get involved too, extending the experience beyond the creators themselves and generating authentic, shareable content for HYPE.

We also partnered with the Choi Family at Alton Towers, integrating HYPE. products naturally throughout their day and creating lifestyle-led content around family, fun and adventure.

Together, the creator partnerships helped position HYPE. as part of everyday family life rather than simply a back-to-school purchase

PR & Media Relations

A targeted PR and product placement campaign ran alongside the experiential and influencer activity, ensuring HYPE. remained visible across national, regional, lifestyle and family media throughout the back-to-school period.

Product gifting and media outreach secured coverage across major titles and platforms including This Morning, The Guardian, Hello! Magazine, Sunday Mirror, Sunday Express, Take a Break and Prima.

This Morning alone featured HYPE. twice on television, alongside online and app coverage, helping take the campaign from targeted experiential activity into mainstream national media.

Together, the live activations, creator partnerships and PR campaign created multiple touchpoints with HYPE.’s audience throughout the summer, taking the brand from physical experiences into social feeds and national media. By connecting each element through one integrated campaign, we built sustained visibility and engagement throughout the key back-to-school period, rather than relying on a single campaign moment.

Looking for an integrated PR and marketing campaign that gets your brand seen and talked about? Get in touch!