Established in 2013, the formerly known much-loved Changos had to change its name due to trademark reasons. The newly named Listo Burrito has three sites in Manchester and Liverpool and Purple Riot were appointed to deliver a creative PR and social media campaign.
Listo has a fiercely loyal customer base, so our challenge was to deliver a brand awareness campaign that promoted the name change whilst making it clear that nothing else had changed.
The rivalry between Manchester and Liverpool is well-known so we wanted to play on that but in a good-natured way so we created a campaign that wouldn’t divide the two cities but would encourage healthy competition.
Our target audiences in both cities were 18-45-year olds and local businesses so we utilised a multi-channel campaign to leave no stone unturned.