Previously known as the much-loved Changos, Purple Riot was appointed to deliver a brand refresh campaign for three Listo Burrito restaurants across the North West. The main objective was to communicate that nothing had changed, only the name.
Listo means ‘ready’ in Spanish so we created a campaign that would work as a teaser, driving excitement for the launch and also once the restaurants were open #AreYouListo?
As a PR hook, we created the first-ever 3lb burrito and shot video and photography of it being prepared to seed out across press and social media to drive excitement ahead of the stores re-opening after the brand refresh and refurb. We wanted to showcase the amazing ingredients on offer, so why not triple the size of a normal burrito!?
We used a mixture of video, food images and gifs teasing what was coming across Instagram, Facebook and Twitter.
Launch
We created massive hype for our launch by announcing a competition to win 150 kilos of burritos and secured regional press coverage. On launch day, there were queues around the block at the Manchester and Liverpool restaurants!
To keep the momentum going, we gave our audience the opportunity to win a 3lb bad boy burrito every day for 30 days, by sharing competition graphics using the campaign hashtag. The response was incredible, people love their burritos!
We also engaged local businesses by offering them a chance to win 3lb burritos for their team every Friday by sharing our competition graphics using the hashtag #TeamListo.
We drove incredible engagement and reach increases across Instagram, Facebook and Twitter up to 3000 % and a sales uplift of 5 % year on year during what is usually a traditionally quiet period in January/February.
We also engaged local influencers in Manchester and Liverpool and secured brand partnerships with The Palace Theatre and Bruntwood Property Group.
Ready to #CreateARiot? We’d love to hear more about your brief. Get in touch with our team by submitting your enquiry or giving us a call on 0161 706 0534.
Since we began, we’ve built collaborative relationships with our clients, helping them achieve their marketing and PR goals. Join us and #CreateARiot.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.