Leisure and Hospitality PR Case Study: Roxy Ball Room

Case Study

Roxy Ball Room

Launching 17,000 sq ft of competitive play into the heart of Manchester.

Purple Riot was appointed to launch Roxy Ball Room’s second Manchester venue, taking over the iconic former Birdcage site on Withy Grove.

The huge 17,000 sq ft competitive gaming and entertainment venue brought six full-size bowling lanes, 12 holes of Crazy Pool, American-inspired food and drink and a new bar to Manchester city centre, all wrapped in Roxy Ball Room’s distinctive brand identity and UV graffiti-covered interiors.

The Campaign

Purple Riot developed an integrated PR and influencer marketing campaign to introduce the new Roxy Ball Room to Manchester and build awareness around the launch.

Rather than focus activity around a single launch night, we created a programme of hosted experiences, inviting Manchester media, influencers and VIPs into the venue to experience it first-hand.

Guests were invited to try the venue’s American-inspired food and drinks alongside bowling and competitive gaming, creating a steady stream of media coverage, recommendations and social content around the new opening.

We continued the campaign with a second wave of activity to introduce Roxy Ball Room’s new outdoor seating area, giving us another reason to engage local media and creators and maintain momentum around the venue.

Influencer Marketing

We invited a targeted selection of high-profile regional creators to experience the venue and share it with their audiences.

Guests including Jordan Adefay, Rachel Leary and Tilly Davies visited Roxy Ball Room for food, drinks, bowling and gaming, generating authentic social content and introducing the new Manchester venue to engaged local audiences.

PR & Media Relations

Alongside the influencer campaign, Purple Riot delivered a targeted Manchester PR campaign designed to build awareness of the new venue and establish Roxy Ball Room as a major addition to the city’s competitive socialising scene.

Coverage was secured across key regional media including Manchester Evening News, Manchester’s Finest and I Love Manchester.

We also identified opportunities to place Roxy Ball Room within wider hospitality and Manchester news stories, securing expert comment from the brand’s Brand Development Manager in the Manchester Evening News.

That single piece of coverage generated more than 700,000 views.

By combining hospitality PR, influencer marketing, media relations and hosted experiences, we created sustained visibility for Roxy Ball Room beyond the initial opening and put the new venue in front of both Manchester media and its target audience.

Looking to launch a new bar, restaurant or leisure venue? Talk to Purple Riot about PR and influencer campaigns that get your venue seen and talked about by the right people!

Results

Press Coverage

Regional press coverage secured with MEN, Granada, I Love Manchester, Secret Manchester and Proper Manchester among others. Total reach 226.million million with 15 backlinks.

22 Influencer Visits

Total reach 1.5 million

Feedback

Brand Manager, Joel Mitchell

An absolute pleasure to work with, highly recommend their services and expertise

Talk to us!

Ready to create a riot? Get in touch.