Purple Riot was appointed to launch tenpin’s first Manchester City Centre venue at famous night-time destination The Printworks. We were tasked with delivering a regional launch PR campaign and a fun and engaging VIP press and influencer event to drive awareness of the opening of the stunning new site.
Our challenge was to introduce the new venue to Manchester, generate significant awareness around the opening and drive people through the doors during the crucial first month. developed an integrated launch campaign combining regional PR, influencer marketing, paid creator partnerships and a major VIP launch event.
With Gen Z and millennial audiences central to the campaign, we focused on reaching people through the Manchester media, creators and platforms they already followed, while positioning the new Tenpin as a city-centre social and entertainment destination.
Purple Riot created and managed a targeted guest list bringing together Manchester media, influencers, personalities and VIPs for the official opening. More than 150 guests attended the launch night, experiencing the new venue first-hand through bowling, arcade gaming, food and drinks.
Manchester boxing legend and former WBA lightweight champion Anthony Crolla officially launched the venue by rolling the first bowl, giving us an additional local hook and content moment for the opening.
Guests and media included Manchester Evening News, I Love Manchester, The Manc, LADbible, Matty White, Global and XS Manchester, alongside a wider network of Manchester creators and personalities.
Influencer activity was central to reaching the younger audience Tenpin wanted to attract to the Printworks venue. More than 70 influencers and media attended during the launch event and throughout September, creating sustained social visibility rather than concentrating all activity around one night.
We also partnered with Manchester creators Sophia Rosemary and Bec Watkinson on strategic paid content designed to showcase the venue and drive their audiences directly to the Tenpin website.
By combining paid partnerships with a wider programme of organic influencer engagement, we were able to generate content from multiple perspectives and keep the new venue appearing across Manchester social feeds throughout its launch month.
Alongside the launch event and influencer activity, Purple Riot delivered a targeted regional PR campaign designed to establish Tenpin Printworks as a major new addition to Manchester’s competitive socialising and nightlife scene.
We engaged Manchester’s key news, lifestyle, entertainment and broadcast media, creating coverage and content around the opening while using the scale of the venue, city-centre location and launch event to give media multiple reasons to talk about the brand.
Following the opening, we continued PR and outreach activity throughout launch month engaging local businesses, media and influencers to maintain awareness and drive visits beyond the initial launch.
The campaign gave Tenpin a highly visible entry into Manchester city centre, combining a packed launch event with regional media coverage, creator content and ongoing local engagement to sustain momentum throughout its first month.
Looking to launch a new hospitality, leisure or entertainment venue? Talk to Purple Riot about PR, influencer marketing and launch campaigns designed to get people talking and through the door
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