Case Study

tenpin

Purple Riot was appointed to launch tenpin’s first Manchester City Centre venue at famous night-time destination The Printworks. We were tasked with delivering a regional launch PR campaign and a fun and engaging VIP press and influencer event to drive awareness of the opening of the stunning new site….in the middle of a global pandemic!

This venue is very different to the national bowling brands other more family focused entertainment centres and was targeted towards a more young and glamorous night-time crowd, so it was important to engage the right influencers whose audiences were right for our Gen Z and millenial target groups.

What we did

After months of delays due to the pandemic, tenpin opened its doors on Thursday, 17th September.

Purple Riot created an influential guest list of Manchester press, influencers and VIP’s and over 70 influencers and press attended on the night and throughout September. They included, Manchester Evening News, I Love Manchester, The Manc, Lad Bible, Matty White, Global, XS Radio and many others.

Guests were invited to see the stunning new space, try the bowling and extensive gaming arcades and the delicious food and drinks, and local hero and former WBA lightweight Champion boxer Anthony Crolla rolled the first bowl to launch the evening officially.

Over 150 guests attended on the evening and paid local Manchester influencers, Sophia Rosemary and Bec Watkinson created strategic content that drove traffic to the tenpin website.

We kept the momentum going and drove sales throughout September by engaging local Manchester businesses and influencers. The Printworks venue remained in the top 5 locations in the country over launch month.

For more of our hospitality PR & leisure clients including our previous work, visit our case studies page 

 

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Results

Press Coverage
Including Manchester Evening News, The Manc, I Love Manchester and Radio X. Total reach 30.6 million
70
Influencers attended. Total social media followers 2.7 Million
Feedback
”Our best event ever” Lisa Cann, Digital Communications Executive, tenpin
Total Organic Reach
183,923
Instagram Stories Impressions
15,776
Instagram Stories Completion Rate
11. 4%

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