Case Study

Tenpin

Purple Riot was appointed to launch national bowling and gaming brand tenpin’s latest venue at The Printworks in Manchester City Centre.

What we did:

The tenpin team wanted to launch the venue in style with a socially distanced VIP press and influencer event.

We were tasked to create a guest list of Manchester press, local influencers, VIP’s and local businesses, and over 150 guests attended the launch event, and we also engaged paid local Manchester influencers Sophia Rosemary and Bec Watkinson.

Guests were invited to see the stunning new space, try the bowling and extensive arcades, and the delicious food, drinks, and cocktails.

Local hero and former WBA lightweight Champion boxer Anthony Crolla rolled the first bowl to officially launch the evening.

Results

10
Pieces of regional press coverage
Including MEN, Proper Manchester and XS Radio. Total reach 36.9 million
75
Influencers attended. Total social media reach 2,078,800
Feedback
”Our best event ever” Lisa Cann, Digital Communications Executive, Tenpin
15,776
Impressions
From launch night Instagram Stories

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