The London-based nightlife brand appointed Purple Riot to manage the PR for two of its most exclusive events, Halloween and New Year’s Eve.
The Mansion hosts parties for thrill-seeking glamorous crowds in unique secret locations throughout London, and attendees are not given the location of the event until 48 hours before.
The legendary parties not only feature some of the best international DJs but experiential elements, including live art, dancers and street food.
We had three key objectives:
Increase brand awareness: The Mansion’s parties are known for their unique and exclusive experiences, but they wanted to expand their reach and attract a wider audience. By partnering with Purple Riot, The Mansion aimed to increase brand awareness and establish themselves as the go-to destination for glamorous and thrilling nightlife events in London.
Drive ticket sales: The Mansion wanted to drive ticket sales for their Halloween and New Year’s Eve events. Purple Riot’s expertise in PR and influencer management would help promote the events to the right audiences and encourage more people to attend.
Launch Spotabl: Spotabl was a new dating app created by The Mansion, and they wanted to launch it to a wider audience. Purple Riot’s role in the partnership was to not only promote the app but also create a buzz around its unique concept, which combined online dating with real-life events. The objective was to attract a large number of users to the app and facilitate more connections between attendees at The Mansion’s events.
Purple Riot has secured over 50 pieces of top-tier London media press coverage with prominent publications such as Time Out, Evening Standard, Culture Whisper, Secret London, and the London Post, among many others.
This coverage was instrumental in driving sell-out events for The Mansion’s Halloween and New Year’s Eve parties, creating a buzz and generating significant interest from party-goers.
See results below!
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