Case Study

The Tonic CBD Oil

We were appointed by the team at The Tonic Tribe CBD to handle the national press office for the product launch of a pioneering female sexual health product infused with CBD oil. With a high-profile fanbase already, loved by Fearne Cotton, Amanda Byram and Professor Green – we were tasked with securing national media coverage.

What we did:

The Tonic is a female-founded company that created this pioneering health product to celebrate female sexuality and, help with health issues like menopause and loss of sensation. Featuring 100% organic natural CBD oil, Clit Spritz works to stimulate and rejuvenate the female genital area.

 

We were tasked with positioning the founders as wave-makers whilst also driving awareness of other Tonic products over a three month period.

 

Results

We secured national and international media coverage for the product launch of Clit Spritz across online and print media including Metro, Women’s Health, The Guardian and Women’s Fitness. Further coverage was secured for other products in Get the Gloss, Women’s Running, Yorkshire Life and GQ.
15
Pieces of coverage
466 Million Readership
458K
Actual coverage views
18.8k Social shares
24%
Increase in website traffic
7 Backlinks
Clit Spritz
Sold out
19% sales increase on other products

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