The Campaign

Purple Riot developed the Love Fashion: Manchester concept and brand and managed the event from creative development through to full production and live delivery.

We transformed Exchange Square into a dedicated fashion destination, constructing an event space incorporating pop-up retail units, a professional catwalk and stage, live music and a bar.

Our team managed the complete event production including staging, lighting, sound and security, alongside the creative team responsible for styling, hair and make-up and event photography.

Fashion & Retail

At the heart of the event was a programme of live fashion shows designed to showcase Manchester’s fashion talent and give emerging designers a high-profile city-centre platform.

We recruited independent designers and worked with Manchester Metropolitan University and the University of Salford to bring their graduate collections onto the catwalk, creating an event that connected emerging talent with the wider Manchester retail scene.

Brand & Event Experience

Purple Riot created the complete Love Fashion: Manchester identity, rolling the brand out across event collateral, digital channels, the website and social media.

Fashion shows were combined with live music, pop-up shopping and hospitality to create a full-day experience rather than a standalone catwalk show, encouraging people to spend time in Exchange Square and engage with the wider Vogue Fashion’s Night Out programme.

The concept proved successful enough to have a life beyond the original event. Purple Riot was subsequently commissioned to produce Love Fashion: Manchester again for the Heart of Manchester BID’s city-wide student event and later for Allied London at Old Granada Studios.

Looking to create a shopping centre fashion event, retail activation or large-scale live experience? Talk to Purple Riot about creative events and production that bring brands, retailers and audiences together.