The Campaign

Purple Riot managed the event from creative concept through to full production and live delivery, creating a fashion-led experience that gave shoppers more reasons to visit, explore the centre and stay longer.

At the heart of the event was a series of professionally produced fashion shows celebrating iconic looks and trends from different eras. We managed the complete production, including staging, branding, lighting and sound, model sourcing, choreography, retro styling, hair and make-up and live show management.

The heritage theme allowed us to turn a traditional shopping centre fashion show into something much more theatrical and entertaining, combining retail fashion with music, performance and nostalgia.

Live Entertainment

We extended the experience beyond the main fashion show with flash mobs and ambient entertainment throughout The Mall, creating unexpected moments for shoppers and ensuring activity could be experienced across the centre rather than from a single event space.

For the finale, we brought in X Factor finalist and Queen of the Jungle Stacey Solomon to perform live, creating a major moment to close the Fashion Heritage Weekender.

By combining creative event production, fashion, performance and live entertainment, the campaign gave shoppers another reason to visit The Mall and spend longer in the centre, translating the experience into a measurable uplift in footfall.

Looking to create a shopping centre event or retail activation that drives footfall? Talk to Purple Riot about creative campaigns and live experiences designed to give shoppers a reason to visit.