The top six most common PR misconceptions

Patsy and Eddie

PR is one of the primary communications activities brands know they need as part of their marketing mix, but the perception of what it is, how it’s done, and the ease of doing it is sometimes far removed from reality. Because it is not a pay-to-play space, although some brands do pay for coverage which […]

Six work-life trends to watch in 2021

work from home

As we head into 2021, many things are still uncertain regarding how work will look and feel over the next 12 months. That said, some trends born out of 2020 will undoubtedly impact work-life and team management in the future. The pandemic and subsequent lockdowns accelerated some already-changing aspects of the modern workforce. Some of them […]

PR and marketing in a Covid world, what’s next?

PR and marketing in a Covid world

As we ride out yet another tumultuous month on the never-ending corona coaster, brand owners and business leaders are looking for new ideas on how to communicate with their audiences effectively and keep their businesses front of mind. This last six months has turned many traditional aspects of communications on its head, with print media […]