Influencer Marketing Campaigns
Creator campaigns built around authenticity and creative ideas, not just a follower count.
From major paid partnerships and product launches to gifting, events and integrated campaigns, we connect brands with creators who genuinely fit, developing collaborations that feel credible, creative and right for their audience.
We work across fashion, beauty, retail, hospitality, leisure and lifestyle, from emerging creators and niche communities to established influencers, celebrities and talent.
Influencer & Creator Campaigns
We create influencer campaigns with a strong hook, bringing together the right talent, creative and strategy for the brief.
That could be a one-off brand collaboration, a nationwide creator campaign, a product launch, an event, a gifting programme or a longer-term partnership.
We work with creators at every level, selecting talent based on relevance, audience and creative fit rather than follower count alone.
Paid Creator Partnerships
From micro creators to some of the UK’s biggest names, we manage paid partnerships from initial recommendations and outreach through to negotiation, briefing, content approvals and campaign delivery.
We develop collaborations that produce compelling and authentic content that audiences actually want to engage with, while making sure the brand and campaign idea stay clear throughout.
Paid creator activity can work as a standalone campaign or sit alongside PR, social, events and wider marketing activity.
Influencer Gifting
We create targeted gifting campaigns for product launches, seasonal moments, new collections and ongoing brand activity.
We match brands with the right creators, then manage the campaign from outreach and gifting through to content and follow-up.
Where the brief allows, we make the gifting itself part of the creative, from unexpected mailers and personalised packages to experiences that give creators another reason to share.
Creator Events & Experiences
We create launches, dinners, previews, parties and immersive experiences that put creators at the centre of the brand.
Events are delivered by our sister events agency Riot House, covering everything from creative and production to venue, styling, entertainment and live delivery.
Brand Ambassadors & Longer-Term Partnerships
Not every creator relationship needs to begin and end with a single post.
We develop longer-term partnerships and ambassador programmes with talent who have a genuine connection with the brand, building relationships across multiple campaigns, launches, events and content moments.
Longer-term partnerships create a more natural connection between creator and brand, making the relationship feel credible rather than transactional.
Celebrity & Talent Partnerships
We work with established talent, personalities and celebrities across brand campaigns, partnerships, launches and events.
From finding the right name through to negotiations and campaign management, we create partnerships that feel credible, relevant and right for the brand.
Integrated Influencer Campaigns
We build creator activity into wider PR and marketing campaigns, alongside earned media, social, content, launches, events and experiential.
That might mean creators fronting a campaign, attending or hosting an event, producing content, taking part in a brand activation or helping launch a new product. Their role is considered from the outset, so the activity works across the wider campaign rather than sitting separately from it.
This creates more opportunities for content, conversation and reach, while giving the campaign consistency across PR, social, influencer and live activity.
What We Do
Influencer and creator campaigns · Paid partnerships · Influencer gifting · Product seeding · Creator research and outreach · Brand ambassadors · Celebrity and talent partnerships · Creator events · Influencer content · Campaign management · Reporting
Looking for an influencer marketing agency for your next campaign? Get in touch with Purple Riot.
