Purple Riot was appointed to launch this gorgeous gifting brand to market with an integrated strategy comprising solid media relations, Instagram organic content, and influencer marketing.

SevenYays is a unique concept and British e-com company launched in summer 2021. The Manchester-based family-run business was created when their daughter asked, why don’t they make advent calendars for birthdays? Realising it was a genius idea, SevenYays was born!

SevenYays offers week-long countdown calendars for birthdays and other special occasions where customers can choose a selection of premium gifts to send to loved ones (or themselves). The calendars are opened over six days leading up to any ‘big day’, and on the seventh day, they get a bigger gift- the Seventh Yay!

Customers can either build their calendar by choosing from 400 luxe gift options or a range of ready-made gift boxes with feel-good names like Seven Days of Kindness, Seven Days of Sunshine, and Seven Days of Beardy Brilliance!

Gifts include something for everyone with craft spirits, wellbeing products, artisan chocolates, and toys.

Purple Riot was appointed to launch tenpin’s first Manchester City Centre venue at famous night-time destination The Printworks. We were tasked with delivering a regional launch PR campaign and a fun and engaging VIP press and influencer event to drive awareness of the opening of the stunning new site….in the middle of a global pandemic!

This venue is very different to the national bowling brands other more family focused entertainment centres and was targeted towards a more young and glamorous night-time crowd, so it was important to engage the right influencers whose audiences were right for our Gen Z and millenial target groups.

Established in 2013, the formerly known much-loved Changos had to change its name due to trademark reasons. The newly named Listo Burrito has three sites in Manchester and Liverpool and Purple Riot were appointed to deliver a creative PR and social media campaign.

Listo has a fiercely loyal customer base, so our challenge was to deliver a brand awareness campaign that promoted the name change whilst making it clear that nothing else had changed.

The rivalry between Manchester and Liverpool is well-known so we wanted to play on that but in a good-natured way so we created a campaign that wouldn’t divide the two cities but would encourage healthy competition.

Our target audiences in both cities were 18-45-year olds and local businesses so we utilised a multi-channel campaign to leave no stone unturned.

We were appointed by the team at The Tonic Tribe CBD to handle the national press office for the product launch of a pioneering female sexual health product infused with CBD oil. With a high-profile fanbase already, loved by Fearne Cotton, Amanda Byram and Professor Green – we were tasked with securing national media coverage.

Beauty Bay appointed Purple Riot to deliver a creative product launch event for the release of Colour Theory, their own brand range of eyeshadow palettes. We delivered a creative influencer and VIP event and the products sold out the next day. We were thrilled to pick up Best Health and Beauty Campaign at the 2019 Northern Marketing Awards.

Purple Riot worked with the Manchester Arndale team for four years on this much-loved charity fashion campaign. We provided PR, media relations, social media management and celebrity engagement and were proud to pick up Best Not for Profit Campaign at the CIPR awards.

Purple Riot was appointed by iconic bar and club brand, Mahiki, to raise awareness of their recently opened Manchester venue over the festive period with a Christmas social media campaign driving awareness of the venue, drinks and delicious food.

Purple Riot Marketing agency developed and produced a vintage-themed fashion show for The Mall Blackburn, as part of its fashion heritage weekender event. We also planned and managed flash mob and ambient entertainment to ensure shoppers were kept entertained throughout the event.