Bench Open House

Putting an iconic Manchester fashion brand back at the heart of youth culture.

Purple Riot created an integrated PR and influencer campaign to launch Bench’s Revival collection to a new generation of consumers. Centred around Bench Open House, a three-floor Y2K house party and sample sale at Manchester Social, the campaign brought together media relations, paid and organic creator engagement, university outreach and an immersive brand experience that connected Bench with Manchester’s student, fashion and creative communities.

The Mansion London

Building buzz around London’s most secretive parties

The Mansion creates exclusive nightlife experiences in secret London locations, revealing the address to guests just 48 hours before each event.

Purple Riot worked with the brand for three years, leading PR campaigns for its annual Halloween and New Year’s Eve parties. Our role was to grow awareness, reach new audiences and drive ticket sales while protecting the secrecy that made the events distinctive.

Roxy Ball Room

Launching 17,000 sq ft of competitive play into the heart of Manchester.

Purple Riot was appointed to launch Roxy Ball Room’s second Manchester venue, taking over the iconic former Birdcage site on Withy Grove.

The huge 17,000 sq ft competitive gaming and entertainment venue brought six full-size bowling lanes, 12 holes of Crazy Pool, American-inspired food and drink and a new bar to Manchester city centre, all wrapped in Roxy Ball Room’s distinctive brand identity and UV graffiti-covered interiors.

SevenYays

Taking a brilliant gifting idea from start-up to national headlines.

Purple Riot was appointed to launch SevenYays, a premium gifting brand to market with an integrated strategy comprising solid PR and media relations, gifting, social media strategy and content, and influencer partnerships.

tenpin

A big launch for Tenpin’s biggest venue.

Purple Riot was appointed to launch tenpin’s first Manchester City Centre venue at famous night-time destination The Printworks. We were tasked with delivering a regional launch PR campaign and a fun and engaging VIP press and influencer event to drive awareness of the opening of the stunning new site.

Listo Burrito

Serving up a new identity across Manchester and Liverpool.

The much-loved casual dining brand Changos, had to change its name due to trademark reasons. The newly named Listo Burrito had three sites in Manchester and Liverpool and Purple Riot was appointed to deliver a creative PR and social media campaign to drive awareness of the brand refresh.

The Tonic CBD Oil

Launching a pioneering female sexual wellness product into the national spotlight.

We were appointed by female-founded wellness brand The Tonic, to manage the national press office and launch PR campaign for an innovative intimate health product infused with organic CBD oil.

Beauty Bay

Creating a sell-out beauty product launch

Beauty Bay appointed Purple Riot to deliver an immersive product launch for Colour Theory, its own-brand range of eyeshadow palettes. We created an experiential event for influencers, VIPs and customers — and the collection sold out the following day.

The Empty Shop at Manchester Arndale

Turning an empty shop into an award-winning charity campaign.

Purple Riot worked with Manchester Arndale for four years on The Empty Shop, a much-loved charity fashion campaign combining retail PR, community engagement, social media and celebrity support. The campaign collected 10 tonnes of clothing, raised more than £35,000 for local charities and won a CIPR PRide Gold Award.

Our Work