How do we do it?
Influencer marketing has to be highly personalised; we take our time to find individuals that perfectly match your target niche with strong engagement rates, delivering guaranteed ROI and creating a riot that can help to drive footfall, build brand reputation, increase sales and brand recall.
For some time, we’ve been developing our relationships with influencers in a variety of sectors including leisure, hospitality and lifestyle – and have established a trusted portfolio to find the right influencer for your campaign.
We manage full campaign execution, from ideation to finding the perfect match. We’ll draw up contracts, manage sampling, invite influencers to events and liaise directly with influencers or management agencies involved, to deliver each campaign without a hitch.
Why does influencer marketing work so well?
Purchasing decisions and consumer buying behaviours are ever-changing and require marketers to quickly adapt tactics to reach new and emerging audiences.
Influencer marketing is valuable and is based on trust, working with individuals with established fanbases, communicating messages by the power of word of mouth – directly from their own channels, rather than messages sent from branded social media or through traditional advertising channels.
Whilst working with large scale influencers and celebrities can work phenomenally well when executing a campaign strategy, we also work with smaller-scale influencers who benefit from higher engagement rates, low costs to acquire results and unparalleled close relationships with their audience.
Influencer partnerships are jam-packed with opportunities for brands to repurpose content, through using assets generated from influencers to use across their wider marketing strategy – for instance in social media campaigns and billboards, or across bigger-scale digital marketing efforts.
We only work with influencers who offer guaranteed ROI, are vetted for authenticity and reviewed to ensure the partnership is beneficial for both parties, offering true advocacy for your brand.
Our work in action:
- We launched national bowling and gaming brand, tenpin’s brand-new venue in Manchester’s The Printworks. We engaged 75 influencers, with a total social media reach of over 2 million, with Sophia Rosemary and Bec Watkinson among those in attendance.
- Delivered a creative VIP influencer product launch campaign for Beauty Bay which contributed towards sell-out success, and we also picked up Best Health and Beauty Campaign at the 2019 Northern Marketing Awards.
Influencer marketing services include:
- Influencer research
- Influencer contracts
- Creative influencer campaigns
- Influencer gifting
- Paid influencer partnerships