How to manage a launch event
Recently, we had the honour of being asked to contribute our expert advice to the best-selling book “The PR Bootcamp” by Angelica Malin. As a creative events agency, Purple Riot boasts an impressive 11-year track record in orchestrating launch events across many sectors. Our portfolio includes large-scale city and shopping centre events, bar and restaurant launches, music events, retail launch events, and intimate influencer gatherings. Leveraging our extensive expertise and creative flair, we’ve been able to craft memorable experiences that resonate with audiences and elevate brands. We share our insights through these 5 top tips for how to manage a launch event.
Crafting a Strategic Guest List for Your Launch Event
The importance of a well-curated guest list
Your guest list can make or break your event. It’s essential to invite key influencers who have the clout to promote your event across their platforms and don’t forget about those crucial media contacts. Scrutinise potential invitees to ascertain if they align with your brand and if their audience is relevant to avoid packing the venue with people who don’t contribute to your goals.
Collaborating with a specialist PR and events agency like Purple Riot can take the hassle out of curating and managing the guest list, ensuring that the right mix of attendees turn up.
Leveraging Social Media to Amplify Your Launch Event
Create a visually appealing event space
Social media is an important tool for creating buzz around your event and there are lots of ways you can use the various platforms to maximise impact.
- Design your event with visual appeal in mind, incorporating ‘Instagrammable’ zones and elements to entice guests to share snapshots and posts.
- Amplify the reach by developing unique branded hashtags and encouraging guests to use them.
- Engage with your audience by reposting their content, and create a sense of community around your event.
Elevate the experience with food and drink for a special launch event experience
Food and drinks are more than just refreshments; they’re an integral part of the event experience. A carefully curated menu will help make your event truly memorable and adds to the opportunity for social sharing. Additionally, it’s imperative to cater to diverse palates and dietary preferences, so include options that consider allergies and dietary requirements.
Entertaining Your Guests from Start to Finish
Engaging entertainment is paramount in creating an immersive atmosphere. Consider various entertainment options, such as live music, performance art, interactive installations, and themed activities. Make sure you tailor the entertainment to the preferences of your audience and the theme and engage the senses and create opportunities for participation, ensuring that guests are actively involved and not merely passive observers.
Connect with your guests post launch event.
The work doesn’t end when the curtains fall. The post-event phase is crucial in solidifying relationships and capitalising on the buzz generated. Reach out to influencers and media to obtain feedback and secure post-event press coverage. Don’t let the memories fade; share photography and video content captured during the event on your social media platforms, tagging attendees and continuing the conversation.