The Power of Local PR for Manchester Businesses
The Power of Local PR for Manchester Businesses and why working with a Manchester PR agency is important. In the bustling heart of Manchester, businesses thrive amidst the vibrant energy of this dynamic city. Whether you’re a startup looking to make your mark or an established player aiming to launch in Manchester, one key ingredient to success is often overlooked – local PR, and as a Manchester PR agency, we have the inside scoop. 1. Connecting with the Community Manchester isn’t just a city; it’s a tightly-knit community of diverse neighbourhoods, each with character and charm. Local PR allows you to forge genuine connections with the people who make Manchester tick. It’s about becoming part of the local conversation, understanding the city’s pulse, and aligning your brand with the values and aspirations of Mancunians. 2. Building Brand Awareness Locally Standing out can be challenging in a city as bustling as Manchester. Local PR helps you rise above the noise. By strategically crafting and delivering your brand’s message to the local audience, you create a memorable presence. When Mancunians think of products or services in your niche, your name should be the first that comes to mind. 3. Establishing Thought Leadership In the competitive landscape of Manchester, being recognised as a thought leader in your industry can set you apart. Local PR can position you as the go-to authority in your field. You can earn your peers’ and customers’ respect and trust by providing valuable insights, thought-provoking content, and expert commentary on local industry trends. 4. Community Involvement and Sponsorships Being a part of the Manchester community isn’t just good PR; it’s good business. Local PR can help you identify opportunities for community involvement, sponsorships, and partnerships that align with your brand values. Whether supporting local charities, sponsoring events, or collaborating with other Manchester businesses, these initiatives can be an essential part of your PR strategy. 5. Local Media Coverage Local PR isn’t just about connecting with the community; it’s also about getting noticed by local media outlets. Coverage in Manchester-based media can significantly boost your brand’s visibility. Whether it’s a feature on a lifestyle platform or in the regional business press, these opportunities can propel your presence in Manchester to the next level. 6. The Personal Touch In a digital world, the personal touch still matters. Local PR allows you to engage with your local audience on a personal level. It’s about being present at local events, responding to community needs, and showing that you’re more than a faceless corporation. When Manchester residents feel connected to your brand, they become loyal advocates. We’re Mancunians born and bred and as a Manchester PR agency, we can introduce you to all the right people. 7. SEO Supercharge As the digital world intersects with PR, local SEO becomes critical to your online visibility in Manchester. Optimising your online presence for local searches ensures that when someone in Manchester looks for services or products you offer, your brand stands out. Local PR efforts can include securing backlinks from reputable local websites to help your website climb search engine rankings in Manchester. Ready to Elevate Your Brand with our award-winning Manchester PR agency? If you’re ready to take your Manchester-based business to new heights, consider the power of local PR. Connect with Purple Riot and together, we’ll craft compelling narratives, foster meaningful connections, and ensure your brand shines brightly in the city we call home. Contact us today to explore how local PR can transform your brand’s presence in Manchester. daftar situs gacor situs slot slot online situs slot situs toto situs slot rtp slot toto slot monperatoto slot gacor kampungbet keluaran hk https://idisurabaya.org/ situs slot toto slot slot gacor kampungbet data macau rtp slot situs toto kampungbet kampungbet situs hk bento4d toto slot slot terpercaya toto slot toto slot toto slot toto slot slot gacor toto slot bento4d toto slot slot thailand situs slot gacor toto togel toto slot slot online situs toto situs togel bento4d login toto slot slot online situs gacor bento4d togel bento4d login toto slot toto slot toto togel situs toto data macau bento4d slot gacor hari ini slot gacor situs togel situs toto situs toto situs toto bento4d bento4d toto slot toto slot login toto slot login toto slot login toto slot login toto slot login situs toto slot toto togel situs togel toto slot situs toto bento4d situs slot gacor slot resmi https://idisurabaya.org/ https://idijawabarat.org/ https://idikalimantan.org/ https://idikalimantanselatan.org/ toto slto slot gacor toto slot situs gacor toto slot situs toto slot daftar akun slot gacor bento4d rtp slot gacor
How to manage a launch event
How to manage a launch event Recently, we had the honour of being asked to contribute our expert advice to the best-selling book “The PR Bootcamp” by Angelica Malin. As a creative events agency, Purple Riot boasts an impressive 11-year track record in orchestrating launch events across many sectors. Our portfolio includes large-scale city and shopping centre events, bar and restaurant launches, music events, retail launch events, and intimate influencer gatherings. Leveraging our extensive expertise and creative flair, we’ve been able to craft memorable experiences that resonate with audiences and elevate brands. We share our insights through these 5 top tips for how to manage a launch event. Crafting a Strategic Guest List for Your Launch Event The importance of a well-curated guest list Your guest list can make or break your event. It’s essential to invite key influencers who have the clout to promote your event across their platforms and don’t forget about those crucial media contacts. Scrutinise potential invitees to ascertain if they align with your brand and if their audience is relevant to avoid packing the venue with people who don’t contribute to your goals. Collaborating with a specialist PR and events agency like Purple Riot can take the hassle out of curating and managing the guest list, ensuring that the right mix of attendees turn up. Leveraging Social Media to Amplify Your Launch Event Create a visually appealing event space Social media is an important tool for creating buzz around your event and there are lots of ways you can use the various platforms to maximise impact. Elevate the experience with food and drink for a special launch event experience Food and drinks are more than just refreshments; they’re an integral part of the event experience. A carefully curated menu will help make your event truly memorable and adds to the opportunity for social sharing. Additionally, it’s imperative to cater to diverse palates and dietary preferences, so include options that consider allergies and dietary requirements. Entertaining Your Guests from Start to Finish Engaging entertainment is paramount in creating an immersive atmosphere. Consider various entertainment options, such as live music, performance art, interactive installations, and themed activities. Make sure you tailor the entertainment to the preferences of your audience and the theme and engage the senses and create opportunities for participation, ensuring that guests are actively involved and not merely passive observers. Connect with your guests post launch event. The work doesn’t end when the curtains fall. The post-event phase is crucial in solidifying relationships and capitalising on the buzz generated. Reach out to influencers and media to obtain feedback and secure post-event press coverage. Don’t let the memories fade; share photography and video content captured during the event on your social media platforms, tagging attendees and continuing the conversation. Are you looking to launch your brand and make a lasting impact? Whether it’s an intimate gathering or a large-scale experiential event, Purple Riot is a creative events agency you can rely on. We’ve worked with brands across the UK to deliver seamless award-winning event experiences. Find out more about our event agency services here. And you can view some of our award-winning launch event work here. Get in touch. #CreateARiot daftar situs gacor situs slot slot online situs slot situs toto situs slot rtp slot toto slot monperatoto slot gacor kampungbet keluaran hk https://idisurabaya.org/ situs slot toto slot slot gacor kampungbet data macau rtp slot situs toto kampungbet kampungbet situs hk bento4d toto slot slot terpercaya toto slot toto slot toto slot toto slot slot gacor toto slot bento4d toto slot slot thailand situs slot gacor toto togel toto slot slot online situs toto situs togel bento4d login toto slot slot online situs gacor bento4d togel bento4d login toto slot toto slot toto togel situs toto data macau bento4d slot gacor hari ini slot gacor situs togel situs toto situs toto situs toto bento4d bento4d toto slot toto slot login toto slot login toto slot login toto slot login toto slot login situs toto slot toto togel situs togel toto slot situs toto bento4d situs slot gacor slot resmi https://idisurabaya.org/ https://idijawabarat.org/ https://idikalimantan.org/ https://idikalimantanselatan.org/ toto slto slot gacor toto slot situs gacor toto slot situs toto slot daftar akun slot gacor bento4d rtp slot gacor
How to choose and get the best from your PR agency
Basic PR skills can be taught and adapted by small and scale-up business owners to good effect…
Life of a neurodivergent Marketing and PR Executive.
Life of a neurodivergent Marketing and PR Executive. This week is Neurodiversity Celebration Week which aims to bring about worldwide neurodiversity acceptance, equality and inclusion in schools and workplaces. An estimated 1 in 7 people in the UK is neurodivergent, so why does it often feel like workplaces don’t cater to those on the spectrum? I’m Erica, a Marketing and PR Executive at Purple Riot, and I’m autistic – nice to virtually meet you. This week is Neurodivergent Week, so I’d like to share my experience as someone with autism working in this industry. I think it’s important that more transparent conversations around neurodiversity happen regularly in the workplace; so that people like me can feel less alone. I’ve always struggled to navigate my autism, I often got thought of as ‘rude’ or ‘blunt’ – but I never meant to come across that way. I don’t realise I’m doing it. Neurodiversity in the workplace My experience in the marketing industry has been a whirlwind from the beginning. After graduating from university during peak Covid times, finding a job was pretty difficult. Interviewing was an interesting experience. Employers would either find my straightforwardness really charming or rude; there was no in-between. In applications, I simply glanced past the Equality Act that every employer puts on job ads; I just never honestly thought about the prospect of my autism affecting my work – which was absurd, as it impacted my studies quite a lot. When I got my first marketing job, I was getting used to the structure and post-graduate life as I voyaged into proper adulthood. Focusing on the task at hand was and still is difficult for me. The sound of an email notification, someone clicking their pen in the office, the office dog wagging its tail across the room would distract me from work and then lead to spending the next block of time trying to refocus and recentre myself. A part of my autism is suffering from extreme sensory overload, which is not ideal for someone working in the marketing and PR industry and living in the busy city of Manchester. In the past, former employers have found it difficult to be supportive and provide an adequate working environment for me even though they were reasonable requests. I started to become very unhappy in my roles and felt like a burden often. Certain tasks I felt like I breezed through with ease, such as creative planning or strategy but other tasks, such as research, felt incredibly daunting as it’s like a never-ending pit that I couldn’t find the bottom off. I’d say it’s probably my greatest challenge…always having to see an end result to something before really being able to dive into it. I tend to work off logic, and as a result, anything that doesn’t put logic at the forefront appears to be a challenge for me. I’m still trying to figure it all out. Navigating my personal life as a neurodivergent person is hard, and navigating my work life is even harder. I was close to giving up a career in marketing, but then I got connected to my current role at Purple Riot. To my pleasant surprise, and have never experienced this before in my professional life, my manager is neurodivergent. I remember during my interview, we had a compelling conversation about being diagnosed and what it meant for us and how it affects us on a daily basis. She was very accommodating to my needs and gave me the full flexibility to work in a manner that suited me and allowed me to perform best. I understand that not every neurodivergent person is fortunate enough to be in this situation, but I never take it for granted. This week I’ve reflected on how out of place I’ve felt in my previous roles, but I am embraced and welcomed here and wish more workplaces were the same. To read more about life at Purple Riot, visit our news page here. daftar situs gacor situs slot situs slot situs toto monperatoto kampungbet keluaran hk slot gacor kampungbet data macau rtp slot situs toto kampungbet situs hk bento4d slot terpercaya toto slot toto slot toto slot toto slot bento4d toto slot slot thailand situs slot gacor toto togel toto slot slot online situs toto situs togel bento4d login toto slot situs gacor bento4d togel toto slot toto slot toto togel situs toto data macau bento4d slot gacor hari ini slot gacor situs togel situs toto situs toto situs toto bento4d bento4d toto slot toto slot login toto slot login toto slot login toto slot login toto slot login situs toto slot toto togel situs togel toto slot bento4d situs slot gacor slot resmi https://idisurabaya.org/ https://idijawabarat.org/ https://idikalimantan.org/ https://idikalimantanselatan.org/ toto slto slot gacor toto slot situs gacor toto slot situs toto slot daftar akun slot gacor bento4d rtp slot gacor
We’re calling it, here are five key marketing trends to watch in 2023.
We’re calling it, here are five key marketing trends to watch in 2023. Where did 2022 even go? It was another turbulent year for most, following in the footsteps of the equally-as-strange periods that were 2020 and 2021. It’s not all bad though; the slow but definite rise to mass insanity (dramatic, us?) graced us with next-level creativity that brought some brilliant campaigns worthy of Slacking your colleagues. 2022 really showed out with some fantastic campaigns and content and not-so-fantastic ones (we’re looking at you, Balenciaga). One stand-out brand for us was Surreal, who can frankly do no wrong, and their hilarious Surreal cereal x Wild smashed it out of the park. Another fantastic campaign was the Cristiano Ronaldo and Lionel Messi ad for Louis Vuitton, which went viral, driving a combined 72 million likes on Instagram and making Cristiano Ronaldo the first person to pass 500 million followers. (Sorry Kim K) Anyway, you know what they say, good things come in threes. So, here’s to 2023 and five marketing and digital trends we believe will create a riot (in a good way…still looking at you Balenciaga). Whatever the hell Gen Z is doing It’s no secret that the Gen Z audience heavily uses social media, and the top three platforms in order are TikTok, Instagram and YouTube. A reported 61% of the generation stated that they prefer videos under a minute in length, hence the rise of TikTok and YouTube Shorts. In an attempt to indulge in a more authentic social media lifestyle, Gen Z has flocked to BeReal. The app launched in 2020 and was the top social networking app on the App Store last year. A notable trend, they’ve also been fawning over reality on Instagram with ‘photo dumps,’ an unfiltered and unorchestrated collection of images to counteract the seemingly adverse effects curating the ‘perfect’ feed has created over the last few years. Gen Z’ers have started virtual mood boarding again. Recent research by Pinterest states that in Q3, Gen Z users grew in double digits year on year on the platform. That incredible growth came from Pinterest creating more tailored, personalised experiences for its users, putting video and story-like content at the forefront. To connect with their younger market, Google’s latest AR campaign, ‘Find that thing,’ was purposely aimed at their Gen Z audience to meet them in their world. Utilising the power of search with a visual spin, using Google Lens. The key takeaway? Gen Z is driven by visual and more authentic, personalised experiences, so to meet Gen Z where they are, keep it visually impactful and worthy of their (very precious) time with shorter form content. Still on augmented reality and AI Last year, our blog post on 2022 trends predicted that augmented reality would continue to grow, and in case you missed it, robots are still taking over. The incorporation of AR and AI in marketing strategies this year has been everywhere, and there are no signs of slowing down. Despite the recent uproar surrounding AR and AI, the mixed reality market is expected to grow by 220billion USD and counting, and brands everywhere are finding new and innovative ways to take advantage. And if you haven’t created an AI selfie yet, where have you been? In a post-Covid (?) world, the boundaries between human, digital, physical, and virtual are merging as audiences move to a preference for more immersive experiences. Consuming AI (literally) has taken a new form in the latest partnership between the skincare brand Neutrogena and Nourished, a company that 3D prints dietary supplements. Using the same AI technology in Neutrogena’s Skin360 skin assessment, the SkinStacks supplements create a personalised and tailored product and experience for everyone with the data gathered from the digital skin assessment. In a recent surge of consumers taking the ‘health from within’ approach, this partnership launches at the perfect time, as 92% of beauty consumers are purchasing products with the aim of nourishing from the inside out. Brands can use AI and AR tools strategically to strengthen their consumer relationships. For example, fast-food chain Chipotle is the latest in attempting to target its Gen Z and Millennial audiences with a recently released AI campaign using Snapchat Lens. Utilising the healthy lifestyle changes that 73% of people who make New Year resolutions create, the restaurant offered 100,000 participants a reward of free guacamole. Chipotle will also encourage users with meditation prompts and exercises to promote healthy habits to kickstart the new year. And, to promote its mobile app, Chipotle is offering its new healthy menu items digitally only, forcing its customers to download the app and engage, which has been the company’s priority for the last few years. Feeding into the notion of social media being an illusion, social platform giant TikTok has launched its own AR platform named ‘Effect House.’ From cool transitions to interesting voice effects, TikTok is a hub of creativity and innovation, and that experience has gone next level with this new platform. Since the launch of Effect House in its beta form, more than 1.5 billion videos have been created and gathered over 600 billion views worldwide. Print advertising makes a comeback As digital marketing channels grew, traditional print advertising and print dramatically declined in previous years. However, consumers are becoming numb to the constant digital noise, and a survey by Adobe stated that 62% of participants found online ads ‘annoying’ while 45% said they were ‘invasive.’ Research states that 82% of consumers trust print ads the most when making a purchase decision, while 92% of 18-23-year-olds say that it’s easier to consume print than digital. Although spending for print advertising is on a decline, expected to hit 27 million in 2023, print marketing brings a value of a 9% customer response rate. In contrast, digital marketing sees a 1% or even less percentage. In line with the upcoming death of third-party cookies, digital advertising is predicted to see a slight decline, while 19.8% of companies will invest in more traditional advertising. Out of the many forms of advertising today, the top five most trusted are all traditional, with print advertising leading
We’re hiring! We’re looking for our next PR Account Manager
Are you our next superstar PR Account Manager? Come and work with an award-winning team! After a raft of exciting new client wins, we’re on the hunt for our next PR Account Manager. We’re looking for a highly motivated ‘doer’ who loves building relationships with clients and delivering creative PR and marketing strategies while being super organised with excellent project management skills. Our clients are a varied bunch across an exciting mix of B2C and B2B sectors, so experience working across a mixture of accounts is essential, as is agency experience. You must have brilliant media relations skills, a strong book of press contacts, and a keen eye for reactive news opportunities and events. Responsibilities include but aren’t limited to: Act as the main point of contact for clients Creating PR and marketing strategies for retained and project-based clients Content creation Analysing campaign results Keeping up-to-speed with trends and insights Contribute to brainstorming sessions and pitches Photo and video shoot planning and management Writing press releases and crafting bespoke pitches Managing junior members of the team Influencer strategy and management Social media strategy and planning Social listening and analytics reporting New business contribution Event management Agency experience is essential. Marketing and brand experience would be advantageous. Salary dependant on experience. Benefits include Flexible working and work from home New business commission structure Bonus scheme Wellbeing and training days Social events Generous holidays Mental health days We’re a small agency which has the benefit for the right people of being able to progress more quickly and make the role your own. If the above sounds a good fit, please email hello@purpleriot.co.uk with salary expectations, CV, and portfolio. Creativity interests us more than qualifications, so show us what you can do! Read more about our award-winning work on our PR case studies page. situs hk toto slot toto slot slot thailand situs slot gacor toto togel toto slot slot online situs toto situs togel bento4d login toto slot situs gacor toto slot toto slot toto togel situs toto data macau bento4d slot gacor hari ini slot gacor situs toto situs toto situs toto bento4d toto togel situs togel toto slot bento4d toto slto slot gacor toto slot situs gacor toto slot situs toto slot daftar akun slot gacor bento4d rtp slot gacor
The top six most common PR misconceptions
We bust the top PR agency myths! PR is one of the primary communications activities brands know they need as part of their marketing mix, but the perception of what it is, how it’s done, and the ease of doing it is sometimes far removed from reality. Because it is not a pay-to-play space, although some brands do pay for coverage which is widely becoming more exposed, it can never be guaranteed, and brands must often be in it for the long haul for it to pay dividends. And consistency is key to building credibility and trust. As well as supporting wider marketing activities and objectives and playing a huge part in the marketing ecosystem, PR can achieve what a lot of other activities can’t, but that still doesn’t stop it from being laden with misconceptions. If you’ve never worked with a PR agency before, it can often seem like a dark art. Clients often expect instant results or coverage guarantees, and while PR ROI is much easier to measure these days, it can still be trickier to overcome some of the other common misconceptions. So what are the top ones? Good journalist contacts guarantee coverage Good journalist contacts exist because you’ve spent time developing authentic relationships and have provided relevant and interesting content in the past, but that does not mean you can ever guarantee future coverage no matter how great the product or service. You might be on first name terms with a journo’s dog/cat/mum, but you know the saying, there ain’t no so such thing as a free lunch, well that applies here too. Securing press coverage is a hard graft these days, even when you’re best mates with the editor. A PR’s job is just attending lunches and parties while schmoozing with news editors and agents Sadly, the Ab Fab days are over, and this archaic perception of how PRs work is a fundamental misconception. With brands and businesses fighting for the same space, and the impact of the ongoing pandemic on staff turnover, the media landscape has changed forever, making the job of a PR one of the hardest! It can take hours and days of hard work, and chasing journalists to land good press coverage and the increasing commercialisation of the industry is another hurdle to have to overcome. Media events are a waste of time and money Media events are a great way to bring people together and educate them on a brand’s purpose. They help a product stand out in a crowded marketplace as well as offer a more immersive experience, which, let’s face it, we’re all craving right now. It’s a lovely way to create some great UGC from an influential audience and give them an experience to remember, which can pay dividends in brand and product coverage in the future. For a journalist, stylist, content creator, or buyer, press launches are an unrivalled way to bring products, services, key messages, brand experiences, and narratives together to help tell the story of the brand and showcase what’s new. But to do it right, rather than just a place to show off the latest collections, offer something more for attendees and give them a reason to say yes. Print coverage doesn’t matter anymore It’s not all about digital backlinks, print still has a purpose, and if your brand’s audience (or your audience’s influencers) are still likely to pick up a magazine or read the Sunday papers, it still matters. As we all know, the online universe is incredibly noisy, and coverage competes with endless ads, pop-ups, and distractions. However, reading a magazine or newspaper is a more mindful experience, meaning your coverage is more likely to be noticed. Our client SevenYays, recently received a glowing review for their innovative gifting products from a customer who had seen them feature in a Guardian print article – a trusted form of endorsement from a media powerhouse. Product placement is the only way to drive sales The product space in media titles is vast, and often product placements with a link can be a great way to drive sales. But think about other ways to drive awareness and ultimately trust and sales too. Creative newsjacking, compelling thought leadership pieces, guerrilla stunts, and creative campaign executions can all give opportunities to make noise outside the product space and build longer term authority and brand equity. You can’t measure PR like you can other marketing activity The beauty of PR is that it CAN actually be measured very well these days, both qualitatively in terms of brand sentiment, trust scores, and the like, and quantitatively as well – and not just in terms of the audience reach. Software gives us the capability to see PR’s impact on metrics, including site visits, search volumes, sales, and other data points, including lower CPC for paid search and backlinks for SEO. But there will always be the immeasurable – the love for a brand, the word-of-mouth recommendation that can’t be tracked, the affinity that can’t be bought. And that is where the magic is, PR may sometimes be immeasurable, but it is always invaluable. If you want to work with a Manchester PR Agency that simplifies PR then get in touch! Call us on 0161 706 0534 or drop us an email here. Purple Riot is a multi-award-winning PR agency and we work with a mix of exciting sectors, including hospitality, retail, leisure and lifestyle. Find out more about how to choose and get the best from your PR Agency here. situs hk toto slot toto slot slot thailand situs slot gacor toto togel toto slot slot online situs toto situs togel bento4d login toto slot situs gacor toto slot toto slot toto togel situs toto data macau bento4d slot gacor hari ini slot gacor situs toto situs toto situs toto bento4d toto togel situs togel toto slot bento4d toto slto slot gacor toto slot situs gacor toto slot situs toto slot daftar akun slot gacor bento4d rtp slot
What’s next for marketing and digital trends in 2022?
Marketing and Digital Trends 2022 Let’s not beat around the bush, 2021 has been another strange year, but we saw the return of large-scale events and club nights and lots of fantastic creativity displayed across marketing and PR campaigns. From the Guinness’ ‘Welcome back’ campaign when lockdown ended to Aldi’s Cuthbert vs Colin war to endless brilliant meme content, it’s been a smasher of a year with lots of exciting tech developments. So what will 2022 bring? Here are five marketing and PR trends we expect to lead the way over the next 12 months. Augmented Reality From creating profound emotional impact with audiences to tracking consumer behaviour, experimenting with AR in 2022 is a great way to take your marketing strategy to the next level. Some brilliant examples born from the pandemic were the John Lewis‘ virtual sofa AR feature that allowed customers to see the furniture in their living rooms before purchasing and the ASOS ‘See My Fit’ AR feature that enhances the customer experience by showing shoppers how products realistically look in different sizes and on different body types. In turn, this experience has helped to drive sales and reduce returns, with the digital innovation contributing to a 24 % sales uplift. Nobody thought we’d see the humble QR code resurrected to the level it has been. But, thanks to the pandemic, the hospitality sector was initially forced to embrace the ugly little square to serve socially distanced customers. The technology is still being utilised to its full potential and doesn’t look like it’s going anywhere– allowing frictionless service and crowd control at busy bars. AR is an excellent opportunity for brands to tell their stories and create deeper connections with their customers and there are increasing chances not just for PR campaigns but with trade and consumer advertising. For example – Rolex enhanced its print ads with a creative virtual try-on experience. Readers could virtually try on the new models and scroll through style options from the comfort of their own homes. We expect to see more creative uses of this technology across all sectors in 2022. The Metaverse and NFT’S According to the artist previously known as Facebook, the future is Meta. Very simply put, the metaverse is a virtual world where we can experience products and services online. Users create avatars with their own identities that navigate through otherworldly digital realms experiencing all sorts of quite frankly crazy stuff. This year, Meta has invested $10 billion into virtual reality technology, including a robotic hand, high-tech VR glasses, and some more high-tech software applications. So, what are NFT’s, and how do they fit into this? NFT stands for Non-Fungible Token, and essentially, they are digital assets that can be traded in return for cash or other NFT’s and used within the metaverse. With society spending more time than ever online, digital possessions have grown in popularity in 2021, and many big brands (and smaller ones) have jumped on the trend, with everyone from Gucci to Warrington Wolves creating their own. Our client, bespoke NFT studio Ape Squared, recently launched a range of over 3,000 NFT’s called Space Bugs that sold out in 6 hours, with some of the rarer bugs gaining over 7,000 % in value! If you can get your head around the tech side, NFT’s are definitely worth considering as a valid investment opportunity. The metaverse has grown exponentially because of the pandemic, giving people the opportunity for escapism, staying social (albeit online), and taking part in experiences safely while instore real-life experiences are limited. With people continuing to spend more time at home into 2022, now is the time for brands to harness the opportunities that the metaverse brings by creating immersive, virtual experiences and advertising and removing the barriers of geographic marketing. One of our favourite examples is from premium skincare brand SK-II. Inspired by the streets of Tokyo, the SK-II CITY transports visitors to the middle of a bustling urban intersection with all the sights, sounds, and sense of discovery of Shibuya Crossing. Visitors can see Japanese Icons like Mount Fuji and Tokyo Tower and enjoy branded experiences found only in SK-II CITY. Make Sure You Stand For Something 70% of consumers want to invest their money in brands that have an opinion and that stand for important social and political issues in some way – and this figure has increased by 66% since 2017. Companies that don’t stand clear on their views on diversity, inclusion, and serious world issues risk being overlooked by their more vocal competitors. So even if it feels risky to stand up and get loud, your customers are only going to thank you for it. For example, Nike’s response to the Black Lives Matter movement showed consumers the brand’s humanness. The company made an urgent call for both consumers and companies to stand together in the fight against racism and used its huge platform as a weapon for good. With ‘B-Corp’ becoming another buzzword in 2021, brands must be authentic in their values and mission when it comes to purpose. There’s nothing worse and more evident than companies that try and greenwash or are disingenuous in their views on equality in the workplace. Brands must proactively act to be better every day for issues they genuinely care about, whether climate change, equality, or mental health. The Rise of Influencers During the last 18 months, especially when we were in lockdown, influencers were vital for brands in connecting to customers. Influencers kept us entertained or provided motivational content and added an essential lifeline for brands unable to reach us in other ways. From nano to mega, influencers create a bond of trust and authenticity that allows brands to reach out to their niche audiences, which is exactly why influencer marketing has grown so much over a short period of time. But where will it take us in 2022? Whereas most brands have previously worked with influencers for one-off campaigns or sporadic boosts during the year – many will build on the trust developed during
The Future of Events in a post-Covid World
The Future of Events When the pandemic hit, the events landscape as we know it changed dramatically and almost immeasurably. Event organisers headed straight to zoom, quickly pivoting, and changing tactics where possible, to engage audiences from their homes. Sadly though, the industry has been on pause for the most part, but as we see restrictions starting to ease, as life begins to resume, we explore just how event planning has changed and what could be in store for the return of real-life events. (Imagine that!) Government-sanctioned events, a success? Several events have now been planned and executed under strict testing protocols, including the first UK nightclub opening since March 2020 in Liverpool, the World Snooker Championships at the Crucible, and the FA Cup at Wembley. Early reports are encouraging at the time of writing, signalling a promising glimpse of a return to the life we knew and enjoyed pre- Covid. What will events look like over the coming months? While most of us are desperate to resume physical attendance of the vast variety of events we enjoyed pre-pandemic, the shift to virtual events has enabled us to sample a host of new and exciting options taking place all over the world. Consumers have grown used to, and have become excited by, instantaneous access to gigs, conferences, webinars, and more. Live streaming and ‘hybrid’ events are now an essential consideration as and when we transition to face-to-face events. A hybrid event usually consists of a live, in-person event with virtual elements added to the programme. Some of the most popular ways to do this include offering live streaming access to ticket holders or inviting special guests to attend via video call. The aim of a hybrid event is to provide a seamless and equal experience for all attendees, whether they attend in person or virtually. Hygiene protocols and social distancing measures will continue to be essential for event planners, particularly in these early stages of the return to ‘normality’. While ticket holders may be wholly comfortable attending your event, venues with plenty of outdoor space and breakout zones will need to be included in future plans and are vital for offering added reassurance to guests. Harnessing new technologies too will enable event organisers to run events more easily. Apps for events can provide attendees with a completely contactless experience, as we’ve evidenced recently with bars and restaurants, which have successfully become reliant on mobile devices for orders. This too, offers event organisers the opportunity to provide added value for guests with exclusive additional app-based and online content. Exploring the ‘hybrid’ events model The ‘hybrid’ model allows for events to reach far and wide and for greater diversity and inclusion within audiences. With this comes more variety in the tiered ticket pricing structures and new sources of revenue opportunities. While the model can be adapted for just about any event, a mixture of virtual and live elements is ideally suited for conferences where post-pandemic many companies are making strategic decisions to reduce travel spend in favour of attending conferences remotely. Other events that are ideally suited to the hybrid model include fashion shows. Last year, several cities ventured into the hybrid world and the iconic Paris Fashion Week launched a successful digital and in-person event for Christian Dior, with socially distanced guests and shows streamed online. We all know that the music industry has suffered throughout the pandemic; however, it’s an easily adaptable industry that suits the hybrid style. As vaccinations continue to roll out and the public becomes more confident with large-scale events, organisers will take the time to put plans in place for safe returns to live events with virtual accessibility as high on the priority list as the in-person event itself. As a result of the pandemic, there’s been a tremendous amount of creativity across the events sector. In a previous blog post, we wrote about how we can expect to see all sorts of events enter the virtual landscape, including wellness and yoga events, gigs, expert panels, and now as restrictions ease, these can be effortlessly pivoted towards the hybrid model. The Future We can already tell there’s so much to look forward to when it comes to hybrid events as they rise in popularity and become a consideration that’s front and centre in any event planner’s mind. While the latest announcement comes as a blow to the industry, the ‘adapt and overcome’ mentality through the numerous lockdowns has seen events weather the storm with some great successes. The creativity that has shone through the pandemic means the future for events looks bright, and we’re looking forward to continuing to be a part of its evolution over the coming year. We recently delivered a Covid safe launch event for client tenpin, where we were challenged to deliver a VIP press and influencer event for over 150 guests with strict restrictions in place. We’re thrilled that the event is shortlisted for Best Launch Event at the 2021 PRCA Dare Awards. An award-winning events agency, Purple Riot is experienced in organising and planning a variety of events. From large-scale shopping centre events to intimate product launches, fashion shows and pop-up shops, we’ve had huge success and loads of fun over the years, delivering events for our clients that have driven footfall, brand awareness and sales. Purple Riot takes care of every aspect of your event planning, from venue sourcing to risk assessments; you’re in safe hands. Call us to discuss your next event brief 0161 706 0534. situs hk toto slot toto slot slot thailand situs slot gacor toto togel toto slot slot online situs toto situs togel bento4d login toto slot situs gacor toto slot toto slot toto togel situs toto data macau bento4d slot gacor hari ini slot gacor situs toto situs toto situs toto bento4d toto togel situs togel toto slot bento4d toto slto slot gacor toto slot situs gacor toto slot situs toto slot daftar akun slot gacor bento4d rtp slot gacor
How can Digital PR enhance your marketing strategy?
The role of Digital PR Over the last year, it seems like the ‘Twittersphere’ has been awash with digital PR insights, killer case studies, and news and updates. Digital PR has become quite the buzzword, and you can’t go a day without hearing about the next incredible news jack or big brand trends takeover. For a long time now, most savvy PR agencies have included link-earning as part of their campaigns and strategies. But, over the last couple of years, there’s been a definite shift in focus to how online content can be used more strategically to bolster press coverage results. Creating linkable content Whilst digital PR could be considered any press coverage that is online, more strategically the overall objective is to get links in authoritative press titles. And, in recent years, creativity in securing those holy grail backlinks has gone wild. For a successful digital PR campaign, the content that’s shared with journalists has to have a purpose or be compelling or fun. Whether you’ve generated some newsworthy market research stats or even created a stand-out piece of interactive website content, whatever you create needs to be specifically targeted to your audiences for maximum impact. Unlike traditional print press coverage, once the content for your digital PR campaign is nailed, the potential for your assets to reach far and wide online is enormous. Through sharing with the right journalists your content has the opportunity to be seen globally and amplified through social media. The snowball effect The most impressive digital PR campaigns can earn links from just a small selection of top-tier press titles which can then snowball into landing multiple link placements. This drives brand awareness and increases the SEO authority of your website. By authentically building relationships and providing good quality information and assets for key influencers and journalists, brands can establish themselves as leaders in their field. It won’t be long before you’re front and centre in a journalist’s mind for creative content or the latest trends and statistics. Teamwork makes the dream work Over the last couple of years, marketing teams, SEO experts, and PR’s have had to quickly learn about each other’s roles and how they can work together to deliver press coverage and strategic content that fits into broader digital marketing objectives. Brands that haven’t adopted this approach and still don’t see PR as part of the marketing mix need to get on board or get left behind quickly. Social media teams, for example, are already very adept at creating reactive content that hijacks trends and the news agenda, so it’s understanding how this can turn into a digital PR opportunity. The best thing about digital PR is that it’s measurable with tools such as Kantar, Gorkana and Google Analytics, making marketers very happy! Recent examples of some effective Digital PR campaigns Using data that’s open for anyone to access, such as Google Trends, can be a great source of inspiration for your next digital PR campaign. Interior design company, Dowsing & Reynolds used data available from Google Trends to assess the UK’s favourite candle scent, earning a link from Ideal Home. Check out the full list here. Working with architects, Bloom & Wild created beautiful images to reimagine some of the world’s most recognised landmarks. The team compiled stunning graphics designed with plants and flowers for an eye-catching campaign which landed on House Beautiful. This campaign by Leasing Options is a fun piece of interactive website content that allows users to spend as much of Elon Musk’s fortune as possible, offering a fun way to waste time on the internet. The digital PR landscape is constantly evolving and while securing links can be a competitive sport, it’s a brilliant time to start considering how that next PR campaign can include killer content that delivers results with SEO goals in mind. And, if you need a PR agency that understands what makes a successful digital PR campaign then, get in touch here. situs hk toto slot toto slot slot thailand situs slot gacor toto togel toto slot slot online situs toto situs togel bento4d login toto slot situs gacor toto slot toto slot toto togel situs toto data macau bento4d slot gacor hari ini slot gacor situs toto situs toto situs toto bento4d toto togel situs togel toto slot bento4d toto slto slot gacor toto slot situs gacor toto slot situs toto slot daftar akun slot gacor bento4d rtp slot gacor